Stimulus Payments - How Much Went Into Bitcoin?  

What About Altcoins? Surprising Results 

Last year, we saw governments across the globe dole out billions of dollars to their citizens in an attempt to offset some of the economic impacts of the pandemic lockdowns. While that money was intended for food and rent, some of it managed to find its way into the crypto market. 

This has led many to wonder just how big of an impact all those stimulus checks, otherwise labeled Economic Impact Payments (EIP), have had on the crypto market. The United States Federal Reserve has also been wondering the same thing, so they recently published a study with surprising results and even more surprising regulatory recommendations. 

The study was conducted by the Federal Reserve Bank Of Cleveland, specifically, which is one of the 12 Regional Banks which collectively make up the Federal Reserve System in the United States. The Federal Reserve is the privately held independent entity within the US government which issues federal reserve notes, also known as US Dollars. 

 The Federal Reserve Bank of Cleveland differs from the other Fed branches in that it is the only one that handles collections for the US Department of the treasury. In other words, they provide the payment system that the US government uses to collect taxes and pay back government debt. This seems to include any payments made by individuals or institutions to the US government. 

The Federal Reserve Bank of Cleveland also supports the treasury's objective of expanding the use of digital products and payment services across the federal government, as quoted on their website. It’s not surprising that many of its constituents are interested in crypto. Two of them recently released the study, Uncovering Retail Trading in Bitcoin the Impact of COVID-19 Stimulus Checks. 

In contrast to academic studies, this Fed study is technically a working paper that is circulated among all Federal Reserve officials to discuss, according to the second page of the paper. So with all this context in mind, let's take a look.

First Section Of The Study

The first section of the Fed's stimulus study lays the groundwork for the entire paper. It starts by noting that the Fed was inspired to analyze the effects of stimulus checks on the crypto market after data released by Coinbase, CEO Brian Armstrong in mid-April of 2020, featuring an image which shows that there's a massive spike in buy orders and deposits on Coinbase in the $1,200 range. 

Who Was Eligible?

As explained in the second section of the Fed study, every adult in the United States that earns less than $75K per year was eligible to receive a no-strings-attached stimulus payment for $1,200. Those making between $75K and $99K per year were still eligible to receive some, but this amount approaches zero as their income approaches the upper-income limit.

Given that the median salary in the United States is only around $36k, the vast majority of adults were eligible to receive some helicopter money, and seven out of ten received their Economic Impact Payment (EIP) by the end of May 2020. 

This totaled nearly $270 billion, which was just 10% of the over $2 trillion the CARES Act eventually pumped into the US economy. Around that time, both the stock market and the crypto Market accelerated their recoveries from the massive crash in early March, which is believed to have been caused by the World Health Organization's announcement that a pandemic was indeed upon us.

Interestingly, the rally out of the slump began long before the EIPs started being sent out. The Fed believes that the mere announcement of monetary measures was enough to jump-start the recovery in asset markets. Although there have been two more rounds of stimulus payments since last year, the Fed's working paper only focuses on the first round of stimulus, which went out in March of 2020.

 

Methods Used To Determine Effect

The third section of the FED study details the methods they used to determine how much of an effect the stimulus checks from last spring had on the price of Bitcoin. First, the Fed took trading data from Kaiko, a crypto data research company, about BTC buy orders on 26 cryptocurrency exchanges between January 1st and June 5th, 2020. Then they identified any buy orders at the $1,200 range and divided the initial time frame into two periods, January 1st to April 9th, and April 9th to June 5th.

They did this because the first round of stimulus checks was sent out on April 9th, and the remainder were distributed in the weeks that followed. Logically, the Fed predicted that there would be more $1,200 BTC buy orders between April and June than between January and April. The number of these orders could then estimate how much of that money was invested into Bitcoin. 

It stands to reason there are many confounding variables like multiple price points besides the $1200, where retail investors only invested a portion of their stimulus checks. They pointed out people with children are unlikely to invest in speculative assets. They highlighted the fact that most cryptocurrency investors tend to be young and single, among other variables. Still, overall the Fed actually did a pretty good job of accounting for most of them. 

 

Significant Findings

The 4th, 5th, and 6th sections of the Fed study reveal results for their various hypotheses in detail; however, how the last findings related to the impact of the EIPs on the price of Bitcoin are nowhere close to the magnitude that you'd expect. Of the nearly 270 billion dollars of stimulus money sent out to Americans, only about $58 million found its way into Bitcoin between April 9th and June 5th. 

Now, this might sound like a lot, but it's barely enough to push up the price of BTC by 5% on a single cryptocurrency exchange, much less the entire crypto market. According to the Fed, stimulus payments only accounted for 3.8% of BTC trades by number and 0.7% of trades by value during that time. 

In terms of the actual price, all the buy orders they analyzed, $1200, $1000, $600, $500, and $100, only managed to push up the price of Bitcoin by 0.22% between April 9th and June 5th. When you isolate the $1,200 payments, that BTC price pump drops to just 0.05%. So it just goes to show you that there are much bigger things that move the crypto market.

 

The Main Takeaways

The last section of the Fed’s stimulus study lays out a few conclusions and some regulatory recommendations for future stimulus programs. The main takeaway is that only 0.02% of all stimulus checks were spent on bitcoin: Ascertaining that,

“Policymakers should not be concerned about money being diverted to cryptocurrency markets when considering similar economic relief programs in the future.” 

It’s good news they came to this conclusion, but these findings are only pertaining to BTC. Bitcoin is just one of many cryptocurrencies that make up the crypto market and, these days, doesn't account for the majority share by market cap. 

 

What About Altcoins? 

It's possible that some of last year's stimulus money ended up in altcoins, and arguably the amount is probably more significant than the $58 million that went into Bitcoin. Considerable evidence for this is a study conducted by Coinbase in May 2020 which found that 40% of retail investors buy altcoins instead of Bitcoin, and more than half of those who purchase Bitcoin buy altcoins eventually. 

As shown in the chart above, the Coinbase study indicates a whopping 76% of crypto investors ultimately put their money into altcoins. Unlike BTC, which requires tens of millions of dollars to change its price on any given day, it’s often the case that even just a few hundred thousand dollars is more than enough to move an altcoin up or down by double-digit percentages. 

Bitcoin does carry the flag for the crypto space universally, as the store of value for all cryptos, much like gold was when it backed fiat currency. However, although some retail investors cut their teeth with Bitcoin, they are branching into other assets with prominent use-cases that provide differentiated services. 

Therefore stimulus-driven investing could have had a significant impact on the price of select altcoins while having a negligible effect on Bitcoins price. Cardano’s ADA has soared over the past few months, holding firm in the dip of many cryptos, including Bitcoin. 

Further evidence for stimulus-driven altcoin investing was the Bitcoin dominance chart when there was a significant dip in Bitcoin dominance in April, which is precisely when the bulk of those stimulus payments were sent out. 

Correlation certainly doesn't equal causation, but it's pretty clear that the average retail investor of today realizes the importance and utility some altcoins have with emerging technology, providing much-needed solutions to issues that have arisen within the industry and externally. 

Of all the crypto reports and studies out there, this one is probably the most significant. Besides the fact that the United States Federal Reserve conducted it, it underscores just how small of an effect retail money has on the price of Bitcoin. To move a trillion-dollar asset, you need trillions of dollars, and that's something the average person doesn't have. 

There are golden opportunities in the altcoin market the average retail investor can afford. When you think about the billions of people on social media and the swarms of digital media, marketing, and advertising on the internet, a decentralized blockchain project in this space is the ticket and answer to the social and financial issues experienced in today’s climate. 

 

Markethive - The Answer

With crypto smarts and not-so-crypto-savvy, many retail investors are coming to Markethive and supporting the social media and digital marketing network. Why? Because they are looking for a platform that promotes freedom and sovereignty. A place where entrepreneurs can flourish professionally, artistically, and financially, away from the pressures of the legacy Web 2 tech giants. 

Never before has a blockchain crypto project been attempted at this scale, but given the distributed data technology Markethive is integrating, it’s the next step in the evolution of multi-dimensional social media, marketing, and advertising. 

Markethive’s Hivecoin is one of the select altcoins that will rise and empower the retail investor. Its use case is the pinnacle and essential for this fungible asset coin to become very valuable to any user in the social media, marketing, and digital media industry. 

The various ways to earn Hivecoin, including airdrops, bounties, and staking capabilities, make it easy to accumulate and grow your portfolio. The added advantage of Markethive’s decentralized exchange and wallet soon to be released creates a robust, thriving ecosystem for the average Jack and Jill - The aspiring entrepreneur and retail investor. 

 

 

 

 

Stimulus Payments - How Much Went Into Bitcoin?: Stimulus Payments - How Much Went Into Bitcoin?   ...

What Are Content Entrepreneurs In 2021?

What Are Content Entrepreneurs In 2021? 

Who Are They? Where Do They Live? How Do They Make Money? 

Do you remember what was happening on the internet at the turn of the century? Cast your mind back to the Dot.Com era when web blogging first became a thing. Initially named Weblog, it was a new avenue for many writers, aspiring or seasoned, that had opened up. The internet was hungry for content, and many who grasped the opportunity could mark their territory, gather a significant audience, and monetize their creative work—a virtual land of opportunity for anyone connected to the internet. 

These days, some would argue that the blogging gold rush has all but dried up in terms of monetization or even generating an audience. Given the enormous amount of content accessible today, it would seem much more difficult to reach a level of success as a prominent, self-sustaining writer in any niche. 

But the truth is, in today's climate, the art of the wordsmith has never been more critical, particularly in digital business and marketing. The art of writers and content creators puts ideas and information of any business into consumers’ eyes, ears, and hands. Without the nuances of this art, the best products and services won’t stand out, be discovered, or connect with the right customers and clients. 

 

Succeeding as a content entrepreneur takes time, patience, and a business mindset. The advantage of a platform with the technology and a community that supports the artists and their right to express themselves and facilitates the monetization aspect is a great place to start for aspiring content creators, B2C and B2B bloggers. 

Online business owners must be aware that failure to adjust to new trends will impede the likelihood of consumers ever seeing their content, resulting in loss of business or even collapse. What we see now is a rise of content entrepreneurs, culminating their art with a hybrid of creativity, strategy, and technology. Combining strategic, artistic vision with existing and emerging technologies helps people turn fleeting interactions into genuine connections.   

Food For Thought

If you’re a nervous newbie in the content marketing space and think that everything has already been said or written about, just perform your own research and add your point of view. Writing content that changes the world exists in the world, not in your mind.

In the words of Brian Clark,  

“The way you become a writer, and eventually a great writer, is to write. If the desire to write isn’t there, you’re going to have to learn to work well with creative writers to execute on your strategic vision.”

A good rule of thumb for when you’re choosing one of your many ideas to write about is; If it has even the slightest possibility of helping someone, give it a try.

 

I came across a recent study conducted by The Tilt. It’s the first of its kind regarding content entrepreneurs and looks at what defines them, how they grow their audience and monetize content, and what it takes to be successful. These people do not “hustle”; instead, they are serious entrepreneurs building niche audiences—a group of serious business owners who have found a new way to build a business.

What Are Content Entrepreneurs?

The Tilt quoted that content entrepreneurs (CEs) make money by turning valuable and interesting content into revenue streams. Some are solopreneurs making a comfortable income based on sharing their unique expertise with a niche audience. Others are powering high-growth content ventures that employ many. All are part of a new movement of professionals pursuing work on their own terms.

Content entrepreneurs span all age groups, industries, and channels, not just the viral young influencers on Tik Tok, which seems to be the stereotype. For the most part, a CEs success isn't based on a viral hit or a massive audience. Founder of The Tilt, and facilitator of the research, Joe Pulizzi, cites. “Just don’t call them influencers; content entrepreneurs are building businesses.”

Content entrepreneurs are the people driving the creator economy. Yet, few truly understand them.

Content entrepreneurs have a singular focus: growing their audience by filling a particular informational need. And by doing this well, they can “monetize” that audience. They are building something akin to a media company. 

A Unique Group Of People 

With over 1400 entrepreneurs surveyed, the research concluded that CEs fully supporting themselves are most likely Gen X or Boomers. The split between full-time and part-time was roughly 50:50. Younger entrepreneurs were more likely to treat content creation as a side gig. 

Full-time CEs are significantly more likely to be financially successful with a median investment of $10,000, and 75% are funding their content businesses with personal savings. Very few seek capital from venture capitalists or angel investors. 

Most content entrepreneurs use no single revenue tactic for monetization; the most common are advertising and sponsored content, membership fees, online courses, events, and speaking fees. Revenue is derived from a combination of these monetization channels and, more recently, cryptocurrency rewards by blockchain-driven platforms like;

• Markethive: An inbound marketing, social media hybrid, and broadcasting digital media platform for entrepreneurs - Content, B2B and B2C.
• Steemit: A blogging platform where writers are rewarded with upvotes by readers in the Steemit community. 
• The Tilt: An education, training, and news platform for content entrepreneurs. 

For those who operate their content business full time, the survey found that the median annual revenue was $50K. Experience is a factor in achieving higher income. The median revenue for content entrepreneurs in business four to seven years was $100K, while those in it for longer than seven years saw a median revenue of $125K.

How Do CEs Grow Their Audience?

Search engine optimization (SEO) is the only audience-growth tactic cited by more than half (56%) of the content entrepreneurs. Hashtags came in second, cited by 48%. Partnerships with creators or entrepreneurs came in third (44%), followed closely by social media advertising (43%).

Freedom And Independence - The Top Motivator 

The assumption that content entrepreneurs turn a hobby into a business and pursue their passion while working does describe some. However, the overwhelming consensus of 86% of solopreneurs and 89% of micropreneurs is that CEs seek independence as the priority and can control their careers. They want to work on their terms at a time and place they determine. 

Almost nine out of ten of all content entrepreneurs agree they became content entrepreneurs “to achieve financial freedom on my own terms.” They are abandoning the traditional pathways to success and building an entirely new model for professional work. 

Content entrepreneurs are fierce independents, discarding the traditional college education in favor of on-the-job training. 85% of respondents believe a college degree is not required to succeed as a CE. 95% say they can operate their content business anywhere that has reliable internet. 

The study also revealed that Covid-19 generated a new cohort of content entrepreneurs. More than half (54%) of those who launched their business in the last year was influenced by the pandemic. 

Next Level Independence

The survey revealed a lack of awareness and appreciation among the respondents regarding issues that could thwart long-term content business success, like deplatforming and losing their audience. Many content entrepreneurs are relying on third-party platforms; the recent survey indicated that they use Facebook (76%), Instagram (66%), LinkedIn (60%), Twitter (51%), and YouTube (47%).

The above platforms mediate the relationship between creator and consumer and control at least some of the content entrepreneur’s business. Since these tech giants are for-profit businesses, their goal is to make money for their owners, not the creators. They can change the rules any time they want to make a more profitable business regardless of the impact on creators. They can even use insights from the CE’s audience to develop competing products and services. 

A new breed of CEs is eliminating or reducing the intermediary relationship with these platforms, finding ways to reach their audience directly rather than relying on third-party channels and ad revenues. They’re taking “independence” to the next level. 

As Amanda McLoughlin, creator and chief executive of the podcast collective Multitude, explains, 

“Audiences are powerful, and creators don’t need anyone’s permission to build one of their own or to ask them for support. As media companies continue to consolidate, our relationship with our audience and the autonomy of owning our work are more valuable than ever.” 

To view the full report, download the PDF here. 

Markethive - Giving CEs Back Their Freedom And Autonomy On One Comprehensive Platform

One platform that has addressed the issues of deplatforming and lack of control or autonomy over an entrepreneur’s livelihood is Markethive. A blockchain-driven ecosystem for entrepreneurs allows individuals to own their work autonomously and generate a substantial income without intermediaries.

It’s like having your own site with the advantages of Storefronts with POS shopping carts and access to the analytics and insights from your audience and customers. As a Markethive Entrepreneur, you are not beholden to the whims and rule changes of large social and tech platforms (e.g., algorithm changes, arbitrary blocking, and withholding of data). 

CEs at Markethive can leverage new monetization strategies and emerging opportunities such as digital media aggregation and curation, the press release, and sponsored article platform that offer more control and much healthier margins. 

Markethive has a built-in social media interface where you already have an engaged, interested audience and target market. The Blog Subscribe, and blogcasting feature that remotely broadcasts out to all other social media is a great way to expand your audience and increase reach. The unique combined news feed interface currently in development will make it that much more compelling.

Markethive has two engines (subscriber and traffic) driving it and simultaneously bringing millions of entrepreneurs into this safe haven, the central hub, and gateway to the internet universe. Alexa and WorthOfWeb measure both the subscriber and traffic engines’ speed and power, and in the case of Markethive, they are growing daily in an exponential fashion.

With its two major engines at the helm and secondary engines such as the Hivecoin and exchange and all cottage businesses within Markethive, reaching out to all other platforms is fundamentally the core; the epicenter where we all work in collaboration, ensuring everyone’s success. 

According to The Tilt, CEs are the most powerful engine fueling growth and change within the creator economy movement, and they’ve only just begun. Markethive nurtures the content entrepreneur and delivers a ‘state of the art platform’ to you, but it is your company. 

Markethive has been built for the community and brings self-sovereignty, privacy, autonomy to every individual with a genuine opportunity to be in control of your future, peace of mind, fulfilling your potential, creating wealth, and being able to prosper in so many ways. Markethive is its name; Entrepreneurialism is its game. 

Are You a Content Entrepreneur?

 

 

 

 

 

 

 

 

What Are Content Entrepreneurs In 2021? : What Are Content Entrepreneurs In 2021

A New Internet In The Making Thwarting Centralized Entities

decentralization is the future

Decentralization Empowering People

We live in an increasingly interconnected world with 4.66 billion people connected via the internet. We pay each other, share data, and communicate with each other within seconds. This is all seemingly wonderful, but the truth is we are not connected with each other.  Instead, we are connected to centralized multinational companies and data merchants we are forced to trust with everything we do.

It’s a scary reality that most people are living in today; however, decentralization is the future. The transition from centralized platforms to decentralized ones is going to be the most profound and disruptive change we’ll ever see in our lives.

 

What Is Decentralization?

In short, it is the transfer of control and decision-making from a centralized entity, an individual, organization, government, or company to a distributed network. Decentralized networks reduce the level of trust that people have to place in each other and significantly reduce the ability of any centralized entity to exert authority or control over that Network.

One of the most well-known examples of decentralization is cryptocurrency. This feature is the key reason why it's so valued amongst the crypto community and tech Geeks. No single entity can stop you from transferring Bitcoin to another person. 

However, there are numerous examples of people who have had their bank accounts shut down because they bought Bitcoin. So it seems any given bank can dictate what its customers can or cannot do with their money. 

Earlier this year, HSBC in the UK is just one example of a centralized entity banning all crypto transactions using their debit or credit cards. They did it because they can and obviously don’t like crypto. That, in a nutshell, is the problem with centralization and demonstrates how easy it is to ban, confiscate, and shut off those systems at will. 

 

No Longer A Luxury But A Utility 

The internet plays a massive role in our lives today, with a vast majority tapped into social media platforms. Facebook currently has 2.6 billion users who seem to be oblivious to its dictatorial and underlying agendas. Also, buying goods and services online has become commonplace and a preferred option in many cases, which is a bit of a worry in such centralized environments. 

Centralized social media platforms are fundamentally gilded cages controlled by a CEO not only heavily incentivized to generate stellar earning reports for its shareholders but wields a judgemental partisan approach limiting free speech and liberties of the users’. 

For years now, the tech giants have been data harvesting our personal details. They are notorious for de-platforming anyone who doesn’t agree or is not compliant with their overzealous ruling. So, essentially we have lost access to content and have no control over our data or how it’s used, which could endanger many people’s lives and privacy. 

Our data is controlled by these data barons, which is very much a security and privacy concern. One of the biggest data barons of them all is Equifax, and in 2017, they suffered one of the most significant data breaches ever. Hackers stole the personal information of 143 million U.S. customers that included data, like Social Security numbers, dates of birth, addresses, and in some cases, driving licenses. 

All the information needed to commit identity fraud and is one of the most egregious frauds in existence. The fraudsters can acquire a credit card in the name of a stolen identity and destroy their credit rating. 

The fact that centralized businesses own the algorithmic black box is kind of creepy, and for some people, it could lead to harassment, stalking and could actually be a matter of life or death. 

All that is particularly significant when we consider that we're living in an age where personal data can be weaponized against people. Are these platforms now so big that they are utility and not a luxury that can be just switched off at their discretion?

 

Internet Centralization Runs Deep

Internet centralization runs very deep with the likes of internet tech giants such as Amazon Web Services, Alibaba, Microsoft, etc. AWS alone hosts over 9 million websites that they can virtually “play God” with and have done earlier this year by withdrawing its services and support from an upcoming alternative platform promoting free speech. Under the guise of violating AWS terms of service, it is arguably a politicized judgment call that can incapacitate companies and their users, their right to communicate their beliefs.  

Of course, there’s the issue of outages where it was touted that AWS in North Virginia temporarily “broke the internet,” affecting Downtector.com, impacting websites, cloud storage, encryption, and content delivery, leaving many in a spin, some thought the end was coming.

To illustrate another critical flaw with a centralized internet is that so-called authorities could censor the internet or suppress democratic protests by switching off the internet in their country. It has actually happened in Egypt during the Arab Spring protests in 2011 and was used more recently during the military coup in Myanmar in February this year. 

 

The Dawn Of Web 3

What we are experiencing is all part of Web 2 and defined as the majority of today’s most-used internet platforms are controlled by only a handful of powerful companies, which profit from the data users generate. The next phase of the internet is one in which the users’ take back control from the centralized corporations. 

Known as Web 3, it’s a decentralized version of the internet and essentially a way for individuals to use it without giving up their privacy and valuable data. With the utilization of Blockchain technology, no single entity can gain control as the network is distributed across many different nodes.  

Also, money is native to the internet, so instead of relying on traditional financial infrastructures like banks and all the restrictions that come with them, people can transact quickly globally and in a permissionless manner via cryptocurrencies. 

 

Decentralized Social Media Emerging

A few companies are working hard to make Web 3 a reality. A pioneer in the social media and marketing realm is Markethive. The company has successfully bypassed the centralized web services, like AWS and Microsoft, and operates on their own cloud system. Markethive is working on expanding its clouds, called Mining Hives, throughout the world.

This means all data pertaining to Markethive and its users will not be stored on servers owned and controlled by a centralized entity. Instead, it is a distributed database on the Markethive  Blockchain with no single point of failure and no internet disruption or censoring by the likes of dictatorial authorities who may decide to shut off the internet. 

With the recent news of the U.S. Senate’s proposal to onerously regulate the crypto industry, which will stifle the United States, the importance of decentralization has escalated. It shows that the government views crypto as a real threat and, of course, another way to refill its coffers. This bombshell has the crypto industry in an uproar, with U.S. companies moving offshore to more crypto-friendly countries. 

To protect all Markethive associates and continue to build the entrepreneurial ecosystem to bring financial and self-sovereignty, Markethive is in the process of building a new offshore corporation for launching its decentralized exchange (DEX) and wallet. This Web 3 development is an inspiring and timely milestone that should be ready by September this year. 

It is a Godsend and a blessing to have a social media and inbound marketing platform empower its community, integrating Blockchain and cryptocurrency in a decentralized environment to circumvent the ‘powers that be” in this ever-darkening world. Markethive will play a prominent role in the re-invention of the social media space to preserve and nurture the entrepreneurial spirit.     

 

 

 

Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

A New Internet In The Making Thwarting Centralized Entities: decentralization is the future

The Markethive Boost Launches

Markethive  Launches the Boost

Time to “Release The Boost” Unleash the Marketing Beast In All Of Us!

Now that we’ve got the Markethive Donation Wheel of Fortune spinning, giving away valuable prizes with every spin, it’s time to release The Boost. This launch is just the beginning of Markethive’s proprietary portfolio of advertising services. 

Fashioned from the Facebook Boost system, the Markethive Boost is a foundational inclusion and fundamental to the Markethive ecosystem. The service will “boost” your marketing efforts to every subscriber in the Markethive community with enormous potential to increase your brand awareness, conversions, and engagement. 

 

Facebook Organic Reach Declining 

Since 2014, Facebook’s organic reach has been declining, with a more significant dip in organic reach in 2018 due to a considerable change in its news feed algorithm. Facebook started to shift ranking, focusing on delivering more posts from friends and family to any FB news feed.

The new algorithm didn’t bode well for marketers and businesses. As a result, marketing content had to take a back seat to content from friends and family - a value that Facebook says it originally had and that it's trying to return to. 

Consequently, a Facebook Page only has a 2% reach. Additionally, Facebook says you should assume organic reach will eventually arrive at zero. So, if you really want to reach your target audience on Facebook, you’ll need to supplement your organic efforts with some paid advertising. 

Image: Agorapulse

Hence, the boosted post feature, which is opined by many as a design to funnel money from your bank account into Facebook’s coffers swiftly and consistently. And still, your publication will only reach a small percentage of your friends. Audience targeting options are limited and not designed to help you create a well-optimized campaign. 

Granted, the more you pay, the higher the estimated reach, which can cost thousands. The average is $1000; however, this will only give you access to your friends and subscribers of your page. These are people that you have already worked for or even paid to have in your sphere of influence.

Facebook Analogy

Think of it like this: Imagine you have invited a large number of your friends for a banquet. Typically, you would mix with everyone much like a cocktail party setting before being seated at the table. However, at a Facebook dinner party, you must remain seated. 

You start a conversation, but only the four people closest to you at the table hear you. The guests further down the table don’t. The Facebook Boost would have you pay $1000 to include a few more to listen to what you're saying, but not all of them. 

The next time you host a dinner party, you need to pay to have a few more people hear you. Ten of them may be your friends that you couldn’t speak to before and six that already heard you at the last party. So you still are unable to get your message across to the entire table and probably never will. 

And you definitely will not be able to put your message on the loudspeaker at the front of your house to speak to the people barbequing in their backyard. In other words, you can never go outside the boundaries of your groups, pages, friends, or colleagues. Even within the boundaries, your message will not reach your audience in total. 

 

What Sets Markethive Apart? 

The Markethive standard news feed already allows your posts to reach all your friends’ news feeds, always organically. That’s 100%. There is no algorithm preventing your posts from being seen by all your friends and group members. No shadow banning or 3rd party deciding what you should and should not see.  

And now, with the Markethive Boost service, you also have a PA system to communicate with the entire membership, not just your friends and associates. If they like your message and subscribe to you, you are then publishing to their sphere of influence and social networks.

The Markethive Boost will always be considerably less expensive than other similar systems out there. Initially, the Boost will allow you to post on every member’s news feed for one flat fee for free members and a discounted fee for upgraded Entrepreneur One and Premium members. The standard BOOST prices will be $200 for free members and $100 for upgraded members.

As the Markethive Boost evolves, it will become layered to the level you want it delivered, including different prices to deliver via hashtags, keywords, most active, number of friends, etc. This allows you to customize and target your audience to build brand awareness, increase leads, drive sales, and promote overall business growth. 

Also, Entrepreneur One upgrades will be able to offer a free boost to new signups and members with our code generator. You simply choose a block of “BOOSTS,” pay for them, then distribute them as incentives to join Markethive or Members who accept your invitation to join your groups or make store purchases. 

 

Introductory Offer

Right now, though, for a limited time, in line with the release of The Boost, you can take advantage of the special introductory of only $20 to send your message into the News Feed of the entire Markethive membership. The offer will be for 30 days and is available for all members of every level.   

The whole Markethive Boost concept will enable aspiring entrepreneurs to meet their marketing goals with the knowledge and satisfaction that their message reaches far beyond the scope outlined in Facebook for a lot less cost. Furthermore, you have a like-minded, receptive audience of business professionals and entrepreneurs.

After all, Markethive is an ecosystem for entrepreneurs providing a valuable automated marketing platform, commerce portals with a social network where users can learn, engage, and expand markets. We’ll let Facebook get back to its family and friends’ focus while the next generation social market network transcends with putting the needs of entrepreneurs, companies, and marketers first. 

Come to this Sunday’s meeting and see The Boost in action. Also, CEO and Founder of Markethive, Thomas Prendergast, will randomly give coins, banner impressions, Free Spins (In the Wheel Of Fortune), and a free Boost to a few lucky attendees. Be there!

 

 

Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

The Markethive Boost Launches: Markethive  Launches the Boost ...

MARKETHIVE - BUILDING A POWERFUL EPIC ECOSYSTEM 

The First In The Social Media Marketing Niche

Markethive is building an epic entrepreneurial ecosystem, never seen before and transcendent to other social media and marketing platforms. The transformation is enhanced with our release of the first of many initiatives being the Wheel Of Fortune and the launch of The Boost to follow soon after. 

With Markethive now running on its own servers, with the security of Blockchain and its Hivecoin about to be released as a native fungible multi-asset token on Cardano, we have arrived as the first mega decentralized social platform marketing network with the mission is to deliver a decentralized and autonomous environment to the masses, that is not subject to the oppressive technocracy.  

Inspired by Binance’s rise in becoming more than a crypto exchange, Markethive goes far beyond by creating a robust ecosystem in the social media and marketing niches. It will deliver very unique aspects to the Markethive exchange by creating niches and exclusivities that no other platform or system has.

As stated by Founder and CEO of Markethive, Thomas Prendergast,

“The transformation has begun. We are releasing our first of many services as we move Markethive into being the most powerful marketing platform in existence, as well as the most powerful Social Network system as well as the most effective broadcasting platform ever built. The Wheel of Fortune is just one of the many major integrations of services coming that entrepreneurs and marketers need and will benefit from. We are building a powerful epic ecosystem never seen before.”  

 

The Wheel Of Fortune

First off the development team’s rank is the Wheel of Fortune: The spinning wheel is packed with various prizes related to Markethive and conducive to the people of the community who participate. The awards consist of Hivecoins, Bee Coins, Ad Impressions (to use on the BIX platform), Airdrop bumps of Hivecoin, Newsfeed Boosts, Micropayment boosts, and even ILPs or a fraction thereof. 

Note; A “BEE” coin is a fractional unit of the Hivecoin. Like the Satoshi is to Bitcoin, it takes 100,000,000 BEEs to make one Hivecoin.  

It’s fundamentally a donation platform displaying five levels ranging in price from $1usd to $100usd, and prizes or number of spins are commensurate with any given level as shown below. The beauty of this wheel is that “Every Spin is a Win!”

Wheel of Fortune Popup Store

Level 1:
500 Bee Coins; 500 Ad Impressions; 100,000 Bee Coins; 1 Hivecoin; 100 Ad Impressions; 10 Hivecoins.

Level 2:
500 Bee Coins, 1000 Ad Impressions; News Feed Boosts; 10% AirDrop Bump for seven days; 10% Faucet Bump for five days; 50 Hivecoins.

Level 3:
200 Hivecoins; 5,000 Ad Impressions; News Feed Boost; 50% AirDrop bump for 30 days; 10% Faucet Bump for 15 days; 1/10th ILP.

Level 4:
200 Hivecoin; 10,000 Ad Impressions; News Feed Boost; 50% AirDrop Bump for 30 days; Entrepreneur One for one month; 1/10th ILP

Level 5: 
1000 Hivecoins; 20,000 Ad Impressions; 1 News Feed Boost; 50% AirDrop Bump for a year; Entrepreneur One for Life; 1 full ILP.
 
With the much-enjoyed gamification aspect, the Wheel of Fortune provides ample opportunity to accumulate and increase your crypto portfolio as well as the chance to become a lifetime revenue earner as a Markethive Shareholder with an ILP. 

All proceeds of the Wheel of Fortune and the other advertising services to be released like The Boost (coming soon), Press Releases, Premium Upgrades, etc., are classed as revenue for the Markethive ILP holders. Markethive will pay these dividends via fiat or Bitcoin and eventually paid in Hivecoin when we progress with the exchange.   

 

The Boost Explained (coming next)

Have you ever noticed when creating a post for your business on your Facebook Page, you constantly get prompts to increase traffic to your post by purchasing a Boost Package? The concept is a  good idea; however, the number of viewers that actually see your post is questionable. 

Facebook algorithms are notorious for being manipulated. The reality is that even after spending time and money to build a large following with a Facebook Page, the news feed posts are only posting to less than 1% of your followers. 

Facebook Boosts cost as much as $1000 to post your News Feed post to a maximum of about 500-700 members even if you have 1,000s of Page followers. There is much room for improvement as Facebook Boost posts are limited in their reach and are too expensive for most aspiring entrepreneurs.

For instance, at the time of this writing, Markethive’s Facebook page has about 10,000 followers. When we post to the News Feed, only around 1% of the members are reached (for example, our post was only available on the news feed of 141 people). However, Facebook is quick to alert us a boost is available. 

However, for $1000, Facebook will publish our Newsfeed post to an additional 5,000 over seven days of our 10,000 followers.

Facebook’s algorithms greatly reduce the number of friends who see your posts and significantly limit your marketing efforts to your followers. Even with the Boost, it’s not ideal and can run into thousands of dollars. 

There are pros and cons to Facebook Boost, but arguably, Facebook is not designed for marketers or aspiring entrepreneurs, nor does it have their best interests at heart. The coming Markethive Boost system is designed to give the entrepreneur a very distinct advantage within our ecosystem. 

 

The Markethive Boost Difference

The Markethive Boost will not be prone to algorithmic manipulation and will allow you to Boost outside your boundaries as well for a fraction of the cost. As the Markethive Boost evolves, it will become layered to the level you want it delivered (different prices to deliver via hashtags, keywords, most active, number of friends, etc. (But not via private navigation). 

Initially, the Boost will allow you to post on every member’s News Feed for one flat fee for free members and a discounted fee for upgraded Entrepreneur One and Premium members. The standard BOOST prices will be $100 for free members and $50 for upgraded members; however, for the launch, Markethive will offer a first 30 day special that all members may make one Boost post for $20 “All levels.” 

Stay tuned for the big release. 

 

Markethive Puts The Needs Of Entrepreneurs First

Markethive has infused the power of Inbound Marketing into the News Feed and infused the power of the social network into the Inbound Marketing platform, which means it’s an enhanced Social Network hybrid. It’s where the needs of the entrepreneur, marketer, business, and corporation are not only met but put at the forefront. 

Markethive’s evolutionary and innovative ethos is showcased with the introduction of Markethive’s unique combined news feed interface. Plus, the social market network’s ability to build a massive database management system on the decentralized blockchain with its crypto, Hivecoin, as a native token which is a fungible multi-asset token along with the Markethive Wallet App. All are coming soon.

It already has a large community that is highly engaged, has exceptional traffic, and all the components and the utility that is considered essential for a cryptocurrency to be explosive on the crypto market potentially.

Social + Marketing + Blogging + Video + Curation + Broadcasting + Gamification + Crypto = Markethive

An Epic Ecosystem In The Making

All these elements constitute a powerful and epic ecosystem that will only expand as we move forward with our next-generation multi-media interface. Markethive was built for the Entrepreneur: It’s about looking after the community, the products and projects, the use, and the utility. 

Getting it right, being clever and evolutionary will pay huge dividends in the mid to long term for everyone in the Markethive ecosystem. Markethive is always focused on where we are going and why we are going there in the mission, giving economic sovereignty, privacy, security, free speech, and liberty to all. 

Markethive has built a system that they said could not be done; it’s too big. However, Markethive will always be ahead of the curve, introducing new products, systems, and more innovative ways to facilitate user operations within the social media and marketing environment. The added advantage of a decentralized crypto environment offers the potential for real financial wealth and abundance on every level for its community. 

Join us as we move forward with the next-generation multi-dimensional media platform, Markethive. Welcome to the Entrepreneur’s ecosystem. We are built for Entrepreneurs by Entrepreneurs and are of Entrepreneurs of every caliber. 

 

 

Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

MARKETHIVE - BUILDING A POWERFUL EPIC ECOSYSTEM : MARKETHIVE - BUILDING A POWERFUL EPIC ECOSYSTEM  ...

BLOCKCHAIN CONSOLIDATION AMPLIFIES CARDANO'S PRESENCE ON A GLOBAL SCALE

MARKETHIVE BLOCKCHAIN  AND CARDANO’S PRESENCE ON A GLOBAL SCALE

While the Markethive Social Market Network continues to work very closely with Cardano with its integration to the Cardano Blockchain, a lot is happening with the many other facets of Cardano and IOG to further establish their presence in this evolving world of technology. Its technology can assist in a new redistribution of power and give people greater freedom, bringing the world together with a more equitable landscape. 

As we anticipate the imminent rollout of Markethive’s multifunction news feed interface, gamification platform, and migration to the Cardano blockchain, I will outline some of the amazing initiatives IOG has set into motion; with the announcement of a historical event and the recognition, Cardano has received of late. This is all wonderfully exciting news putting Cardano at the forefront as one of the fastest-growing, most stable, most mature, and systematic cryptocurrency projects.

 

What Is IOG? 

Input Output Global, otherwise known as Input Output Hong Kong (IOHK), is a research and development company committed to using the peer-to-peer innovations of blockchain to build accessible financial services for all. The company was founded in 2015 by Charles Hoskinson and Jeremy Wood. IOHK is an engineering company that builds cryptocurrencies and blockchains for academic institutions, government entities, and corporations for the Cardano blockchain.

The first is the Alonzo project, which is essential for Markethive’s smart contracts and many other companies committed to utilizing Cardano services.

 

The Alonzo Roadmap

The Alonzo roadmap consists of a testnet and is essential for implementing smart contracts on the Cardano blockchain. The different stages of the Alonzo roadmap are color-coded, with Alonzo Blue being the first testnet phase. The initial phase has been deemed very successful, and the Alonzo White phase is set to run by this coming week. 

This stage allows a broader net of testers with the overall goal to integrate the off-chain components within the new stable environment, including the wallet backend. This will also enable partners to test their scripts in a live setting and run for approximately two to four weeks.

Alonzo Purple is the third main stage before the main net when the testnet becomes public. All pioneers and partners start working on their projects, so there will be a step up in users from every stakeholder group load testing the network. This will also see the integration of Daedalus flight wallet and the big exchanges. 

Alonzo Red and Black are a minor factor and can be summarized as a “tidying up” of everything before the mainnet launch. IOG is close to the hard fork combinator at this stage, bringing the Goguen smart contract phase to Cardano.

There's enormous commercial interest, traction, and community effort with Cardano and evident with Alonso Blue, soon to be White. It is also evident with independent projects and how fast they're moving. 

With the launch of Mary earlier this year, Cardano already has enormous traction with tens of thousands of NFT assets issued, worth over $10 million that have been sold. It also brings native assets to the Cardano test network and allows developers to create custom tokens or migrate unique existing projects to Cardano like Markethive Hivecoin and SingularityNET AGIX and are very much aligned with Cardano and Charles Hoskinson’s long-term vision.

 

Charles Hoskinson Meet Grace 

Singularity.net is a decentralized global AI marketplace and, together with Hanson Robotics, has created a platform where the world of biotech meets that of AI and robotics. Their vision is to facilitate human-like robots as medical assistants to meet patient health care needs initially in aged care—the Awakening.Health project is on a mission to cure the pains of the medical system and deliver services at a low cost, and helping patients worldwide. 

Meet Grace, the medical assistant robot; she is named Grace as it means Divine assistance given to humans for their regeneration or sanctification. Watch the video below. 

SingularityNET is also working in Africa to leverage advanced technologies such as AI, blockchain, and machine learning to support African scientists and technologists. 

So there is simply no end to Cardano’s technology and scope, and ability to integrate all aspects of life. Cardano has also seen a tripling in the population size of the community network since last year and a lot of value accumulation as well. Cardano is the number one stake network in the entire cryptocurrency space, with a lot of excitement, activity, and genuine interest in the overall mission of Cardano. 

 

ADA Welcomed By Grayscales

There is also a lot of institutional interest, and recently Grayscale Investments, the world’s largest crypto asset manager, added Cardano’s ADA to their Grayscale Digital Large Cap Fund portfolio. 

According to this report, Grayscale has adjusted the Fund’s portfolio by selling specific amounts of the existing Fund Components in proportion to their respective weightings and using the cash proceeds to purchase Cardano (ADA). This makes ADA the third-largest crypto holding behind Bitcoin and Ethereum.

 

Vision For Africa Making Headway

Charles Hoskinson’s vision for Africa is making headway with the recent announcement of a historic deal with the government of Ethiopia to bring 5 million young Africans to the Cardano blockchain. This is the most extensive blockchain deployment globally that will give a digital identity to students and teachers. 

Cardano’s technology and Atala PRISM will create a national attainment recording system to verify grades, monitor school performance, and boost nationwide education. This is done by the Atala PRISM decentralized identifiers, or the DID identity solution. 

Atala PRISM is a decentralized identity solution that enables millions of people to own their personal data. Allowing individuals to interact with organizations seamlessly, privately, and securely. It is the key to powering the ‘trust economy’ globally and was developed by Input Output for Cardano.

World Mobile And Cardano

World Mobile’s vision for Africa also aligns with Cardano’s mission: to bank the unbanked. However, first, they must connect the unconnected, which is what World Mobile is doing.

A recently announced partnership between Cardano and World Mobile will lay the infrastructure foundations for a connected Africa, focusing on remote and hard-to-reach areas.  So everyone gets an equal chance to access data services, no matter where they live.  

They are starting with 100k new users in Zanzibar and Tanzania. Also, Atala PRISM identity integration to Cardano means plugging every new mobile user into Cardano, giving them a digital identity, and offering access to insurance, micro-loans, and a host of new services. Cardano will be providing real Defi for real people or, as they like to call it - “RealFi.” 

These events are just the tip of the iceberg and the revolutionary first steps in delivering the all-encompassing strategy for #CardanoAfrica.

The next few months will be exciting as Cardano systematically goes through the Alonzo rainbow leading to the hard fork combinator event. There will be a lot of apps on the network and growing to a vast, vibrant ecosystem. 

 

All Is Taking Shape; Now It’s Up To Us - We The People 

Nearly three decades ago, the Internet enabled us to improve our lives with the availability and accessibility of information; however, it’s had its problems. As a result, tech giants have enormous power today where we have had to trust these companies leading to abuse of that trust.

Blockchain technology projects like Cardano and the Markethive social market network will bring a new wave of technological disruption on the trust level. They are helping to solve the issues we have in social media and the legacy financial system today. 

The technological revolution will redefine the social contract. It happened with the introduction of the internet, and now it’s happening again because of blockchain. It will give people more power and control over their lives.

Technology is the tool that needs to be adopted by the people. For things to change, the revolution must take place at the social level. Technology alone will not bring about change in society for us. 

All who see the bigger picture of what Cardano and Markethive and many other collaborating partners are doing to connect and unite the world, decentralizing and offering financial, self-sovereignty, and identity, will join us in creating a force for good, liberty, and freedom. 

 

 

 

Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

BLOCKCHAIN CONSOLIDATION AMPLIFIES CARDANO'S PRESENCE ON A GLOBAL SCALE: MARKETHIVE BLOCKCHAIN  AND CARDANO’S PRESENCE ON A GLOBAL SCALE ...