Integrate Markethive With Your Affiliate Programs For Optimum Results

 

We at Markethive pride ourselves in being entrepreneurial, and the fact that our logo says Ecosystem For Entrepreneurs is precisely what Markethive is. If you're an affiliate marketer, did you know you have a complete turnkey system in Markethive to achieve not only exceptional sales results but also long-lasting relationships you can build?

Everyone who joins Markethive either has their own business or is looking for a way to make money on the Markethive platform. Internally, we have the Markethive Vault, Loyalty program, MHV micropayment faucet, and referral program with its generous infinity airdrops; however, it's important to note, with the development of the turnkey system, Markethive is also the perfect platform for affiliate marketers. 

What Is Affiliate Marketing?

Affiliate marketing is essentially the promotion of a business, company, or individual product. It is based on relationships in which one party (the Affiliate Party) sells another party's product and receives a commission to sell its product or service. This allows you to work with the brand to help them sell their product while earning commissions every time someone buys through your affiliate link.

Affiliate marketing became a concept in 1989 and took off in 1996 with Amazon Associates. Today, the affiliate marketing industry shows steady growth with an expected $6.8 billion spends in 2020.  

Considered a unique form of marketing, it is among the most popular approaches to drive sales and generate revenue. Affiliate marketing is beneficial for companies and affiliates alike and offers a convenient and cost-effective niche.  

Markethive BIX, Banners, And Impressions

The Banner Impressions Exchange (BIX), along with an ever-increasing amount of impressions, commands excellent organic traffic helped by Markethive's positioning, as shown on Alexa Rank, lends itself to a golden opportunity of any affiliate program one chooses to expedite.

The BIX allows you to sell your impressions on the exchange, which many Markethive entrepreneurs are doing. Alternatively, the affiliate marketers within Markethive are creating banners and using their impressions each month to promote their affiliate programs. 

Using your allocation of impressions is a great way to promote your business; however, many link their banner directly to their affiliate link, which points outside of Markethive to their affiliate website. This limits potential outcomes, resulting in missed opportunities.

Apart from the traffic stats you can access within Markethive's analytics for your banner, you don't know who they are, nor will you have the chance to build a relationship with them if they didn't take any further action on your website at that point. 

A Different Perspective

A solution would be to create a group or a storefront within Markethive. You can set up a landing page, paste information, tutorials, images, or videos from your affiliate website into the group's activity page. 

When a prospect clicks on your banner with the link now directed to your group, they will be able to join you in that affiliate program and Markethive. This allows you to keep in touch with them, provide them with reviews, updates, or new products. 

Inviting them to your group to purchase your affiliate product within Markethive can be seen as a support mechanism that includes a social aspect that would most likely be comforting to the new user, given they are now in a group of like-minded people.  

Almost 68% of affiliate marketers use social media to connect and display valuable content and offers in a specific group that allows them to build relationships and gain trust. This personal approach is expected to increase in the upcoming years, and Markethive is poised to play an integral part in this facilitation. 

Blogging And Affiliate Marketing

Did you know that nearly 65% of affiliate marketers rely on good content to enhance their campaigns? According to these statistics, there has been a 175% increase in content produced by affiliates and a whopping 240% increase in revenue created by content publishers over the last few years. 

Blogging has become an integrated sector of the overall affiliate marketing strategies as stats show that 47% of buyers read 3 to 5 pieces of content before deciding to purchase. 

This medium is where your storefront's blog section can be of service to the associates that have joined you in your group. Creating valuable content about your products and services can be a deciding factor and help build trust and integrity.

 

Make More Money While You Make Money 

The storefronts (groups) is designed to be a complete turnkey system for any independent business or affiliate program you promote. This includes capture pages, landing pages, autoresponders, broadcasting, co-op assignments, and campaigns with link rotators for those building a team. 

Automated tutorials on how to create and monetize any opportunity within the bounds of Markethive and its unique storefront system will be added. And you are not limited to one storefront. 

You can have as many storefronts to cater to the various affiliate niches you require. For you, it's central to managing all of your businesses. For the customer, it provides a platform of information and support and the added opportunity to be in a social environment to earn an income with Markethive if desired.   

Another benefit of using Markethive as your storefront to promote your business is your potential to increase your Hive Rank. As group numbers grow, it has a positive impact on your Hive Rank score, which increases your MHV earnings. It's the highest paying micropayment paid by Markethive, other than the airdrop received when you refer people to Markethive. 

A Collaborative Ecosystem  

As you evolve with your banner creations and promotions using your Markethive impressions, you may need to purchase more impressions from the BIX resellers. This increases the demand for the impressions, which increases the price, resulting in a very lucrative income from the Banner Impressions Exchange. 

So it's two-fold, the affiliate marketer makes money from their program gaining loyal customers in their groups, and the BIX resellers also profit. All this under the Markethive umbrella, making it a collaborative ecosystem, a marketplace, and a home for entrepreneurs and consumers. 

CEO and Marketing Director Thomas Prendergast presents the "Coffee withTom" weekly meetings, which is a hands-on approach. The sharing of new ideas, explaining the benefits of affiliate programs, outlining the best ones, and how you can integrate the Marketive tools to provide a better experience for your prospects and make your affiliate business more manageable for you to conduct. 

These meetings are live, held weekly, and not always recorded; however, they offer valuable information and direction covering the different aspects of the Markethive system and what it can do for you. (Check Calendar for details)

The Future Is Bright

Although affiliate marketing has been around for a while, there's a whole new generation rising up, proving that there is a legitimate way to earn a living online. Entrepreneur Adam Enfroy has done just that, starting as recently as 2019. Along with his outstanding success, he guides beginners, recommending the best affiliate programs and sound advice.

These affiliate marketing statistics indicate an overwhelming acceptance of this advertising model for just about anyone to make money online. 

• More than 80% of brands have affiliate programs. 
• America is the most significant player in the affiliate industry, with a 39% share.
• Nearly 65% of affiliate marketers generate traffic by blogging.
• 94% of publishers use multiple affiliate marketing networks.
• Advertisers generate between 15% and 30% of all sales from affiliate programs.
• Affiliate marketing is responsible for 16% of global ecommerce sales.

Surprisingly, affiliate marketing is far less time-consuming than other marketing methods, and there's little to no initial outlay. It's recognized as a great way to make some money just by promoting other businesses' products and services. The opportunity to tap into new markets and boost traffic is an added advantage. 

All you need is your blog or website, some writing skills, and a little advice to get started. The perfect scenario would be to have a platform to consolidate your affiliate niches, surround yourself in a social environment with all the SaaS tools you need to facilitate your business from start to finish. 

This is what Markethive gives you, along with a collaborative, stable learning environment for the entrepreneurial beginner. In 2020, it's clear that the future of affiliate marketing is a bright one, and with Markethive at the helm, it's a perfect match. 

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

Will Blockchain be The Answer To An unequal Marketing Environment ?

More and more people are looking for online solutions and opportunities as they realize this is where it’s at when it comes to either creating an income or advertising their business. It can be overwhelming and a real challenge when getting started and the utter extent and scale of the types of marketing available ranging from SEO, search engine marketing (SEM), social media, Inbound marketing, email marketing to native advertising, otherwise known as paid ads or sponsored posts. 
It has become a real jungle out there, and the growth in online marketing over the last five years has been substantial. The statistics of what is trending say; 

• 61% of marketers believe growing SEO or organic presence is a high priority of inbound marketing. 
• Businesses earn an average of $2 in revenue for every $1 they spend on Adwords. 
• Businesses that show up on the first page of search results get 92% of consumer traffic. 
• Google has a 92.78% search engine market share as of October 2019

 
Search Engine Optimization can be relatively cost-free, however, it produces lower-ranking results due to slow optimization. As more companies are vying to be in the first five of the first page in the search results, many of them are going to paid search options. With PPC (pay per click) there is an opportunity to get on the first page within a day as the strengths of paid search are its speed and expansiveness. The cost can reach into the thousands, especially if a professional firm is hired to manage it full time which arguably is the recommended way to go for optimized brand exposure.  
With more people opting for these services, there is more likely to be extreme risks involved. It’s opening the doors for more data breaches which are happening more often and with an increasing number of users’ records acquired by potentially dangerous and unscrupulous entities. Hackers are continuing to find new ways to access databases and the companies who manage these records display little confidence in their ability to protect first-party data. 

 
How Can Blockchain Help The Marketing Industry?

The online space, on the whole, is improving with the advent of Blockchain technology. Many industries are utilizing the blockchain to improve performance and align their objectives including marketing companies. Marketing strategies and entities like Google Ads, Facebook or any other ad companies for that matter are supposed to help businesses bring traffic and increase lead generation, however, a big issue is the black hat SEO practitioners have infiltrated the industry and have created ad frauds as a significant source of revenue. 

What’s The Difference Between White And Black Hat SEO?

White Hat and Black Hat SEO are both known elements of the SEO industry. These deliver services that are either the right side or the wrong side of what is considered to be ethical. White hat plays by the rules taking a slower, labor-intensive approach to boost search rankings. Black hat SEO companies often use shifty tactics to trick the search engines into providing higher rankings.

 

With blockchain technology comes transparency and immutability which eradicates ad fraud and the possibilities of fake click-through rates and bot-driven traffic. Synonymous with the reasons why we now have cryptocurrency, the important and vital advantage of blockchain is to bring transparency to the advertising world. The superiority of blockchain technology and the immutability or tamper-proof characteristic of the distributed ledger system will bring genuine players making an ecosystem of fairness and opportunity with the tools, counter black hat SEO techniques, and fake user eradication. Here are 4 attributes...

  

Market Transparency

The fact that Blockchain is an encrypted, decentralized database of distributed and interlaced nodes, it is suited and can be integrated into all forms of digital marketing. It can solve many issues that come with digital marketing, such as data privacy, security and content monetization. Companies cannot manipulate data so users can feel at ease as the Blockchain data is transparent. 
 

Consumers Regain Control Of Their Information

Marketing companies will no longer be able to extract customer’s information without their permission. It will be a case of earning their consent. There are some blockchain data companies now paying consumers for the use of their contact information and attention. Killi is one App that launched in May 2019 paying users for their data. Every transaction occurs through blockchain, which solves the compliance challenge inherent in regulation such as GDPR or California's Consumer Privacy Act with regards to securing data, the company says. Users, meanwhile, have a full record of who exactly has purchased their data. This gives the consumers full control of their information. 

Brandon Galindo, an account manager at eMarketer, says he downloaded the Killi app partly because of privacy concerns. "Right off the bat you're asked to insert your identity, phone number, allow persistent location and enable Advertising ID," he says regarding his experience in signing up. "Brands can reach out to you, but it is so much more transparent; I'm the one that is asking for this and I am the one who is allowing you to have my data."

 
Security Benefits And Data Protection

With meticulous data protection regulations like the GDPR, marketing companies can leverage blockchain technology to store huge volumes of client data securely. Furthermore, due to the regulatory agreement of the GDPR, it will require marketers to acquire consent which can also be managed on the blockchain. The integration of blockchain technology will change online marketing as it offers incomparable benefits for marketers in terms of performance, security, and transparency with enormous possibilities. End-users will have more control over what companies can send information to them and companies will more easily be held accountable for their actions and lack of transparency. 

The Marketing Intermediaries Eliminated

Without blockchain, if a company wants to offer banner advertisements on its website it has to do so through Google AdSense so that no unethical businesses will take over your ad space. This is where Google processes the transaction and charges a fee for its part in the deal. Companies won’t have the need to go through a third-party platform such as Google with the blockchain structure. That’s because blockchain users can be verified through their networks. People would know they’re getting what they’re paying for as opposed to potentially paying for clicks that aren’t genuine.

The other thing to consider is the rising percentage of zero-click searches on Google. That means Google is displaying the answers to many queries on the SERP so there is no need for a user to click on any displayed links, thereby reducing the traffic to other content or websites. Some have said, the rise in zero-click searches which was at 50.3% in June 2019, maybe another indicator of Google abusing its power as a huge portion of clicks are going to Google’s own sites. 

So basically, Google has gone from being everyone’s search engine to everyone’s competitor. If you’re a marketer that relies heavily on Google, there are still opportunities where you can pretty much bypass the search engines and grow your brand and presence outside of search.

Many marketers depend totally on SEO in their business so they need to be aware of the issues that may be causing the drops and lower-ranking, and what is now available to them, or they may well continue to lose traction. As more consumers become blockchain savvy and companies start to integrate it into their operations, it will change the digital marketing world as we know it. It will become less expensive achieving better results and the novice marketer and small business will be able to compete. 

Community Is Key

This is where a hybrid Market Network can take the reign and run with it. Markethive, with its new blockchain technology mixed with traditional Inbound Marketing, Commerce, Social Networking, and Digital Media, is not reliant on Google search engines or any other for that matter. SEO is a secondary consideration. It builds its own society and its traffic is contingent on the Markethive membership driving more traffic in, due to the nature of its platform, what it has to offer, the viral aspect and rewards system in place. Just one of the attractions is that Markethive is not dependent upon Google.

What Is Markethive? 

Markethive with its deep level linking dynamics is a multi-dimensional, social organizational integrated system. Integrating Vast Social networks reaches, internal social network connections, unlimited interconnected Wordpress blogs, the vast API news sites like NBC, Wired Magazine, Bloomberg, Western journal, Mashable and 1000s of other news sites, that continue to expand due to the power of your own Markethive network and the collaboration of separate Markethive groups all working in union with each other. 

The ability to register and assign your many social networks into the Markethive matrix produces a reach literally into the billions. Markethive is an upcoming Market Media and Content Publisher offering Press Releases and Sponsored Articles at a negligible cost and with a reach well beyond existing social and market networks. After comparing 480 other news media sites with regards to their social reach and followers and Alexa ranking, Markethive sits within the top 5 with an Alexa ranking of 11,436 at the time of writing. This continues to drop daily as subscribers flock to join the Markethive network. 

Blockchain Technology and the cryptocurrency sphere have enabled businesses to align themselves with the users’ need and right to be in control of their data and how they use their time to monetize their efforts. Markethive, with their mandate being the rise of the entrepreneur and the fall of the tyrannies that plague society was created by a visionary who saw this coming and much needed to empower marketers, create equality and universal income to enrich society on every level. 

Visionary, Founder and CEO, Thomas Prendergast, says Markethive is...

 “Marketing that is so effective it’s like printing your own money.” 

Markethive has built a system on the Blockchain to empower the Entrepreneur, offering privacy, freedom of speech and importantly, autonomy.  With its valuable Inbound Marketing system, integrated within a Social media platform, loyalty and bounty programs, Banner Exchange & placement, with multiple Commerce portals, Storefronts, Blogging platform, and Digital Media Platforms offering Press Releases and Sponsored Articles. These tools and integrated platforms are either free to use or at a fraction of the cost of other companies.

All of this on a blockchain foundation, which above all the other benefits, allows Markethive to pay its members to engage on the platform. This includes free members as well as those who have upgraded to Entrepreneur 1.

Thanks to blockchain, the soon to be released Markethive wallet and cryptocurrency exchange will then allow Markethive members to either convert and withdraw their earnings or buy products and services offered by members within the Markethive ecosystem. 

 
Conclusion 

Markethive, 20 years in the making has had the forward-thinking and tenacity to integrate the latest technology to deliver a complete ecosystem for anybody aspiring to work online. With the precarious actions and monopolizing tactics we are now witnessing to what was a lucrative and fair system to gain traffic and exposure, it’s obvious we need to do things differently and bypass the monopolies. There are now genuine opportunities to make your mark online as well as reap rewards and prosper. 

What is being realized is the need for a community-driven ecosystem, with a collaborative mindset that offers a broad spectrum of services that cover all niches, and offers Universal Income for all. Anyone with a passion and looking for a presence online, and a fair and equitable opportunity to attain financial freedom and prosperity, be it commercial artists, writers, bloggers, vloggers, merchants, and entrepreneurs. In fact anyone from any background. Markethive is for the people and by the people. In essence, it gives the power back to the people.

Deb Williams 

A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Digital Marketing and Inbound Marketing synergy

Digital Marketing - Inbound Marketing
Same... But Different? 

In the world of online marketing, we encounter a lot of jargon. Terms like inbound marketing, SEO, digital marketing, conversion, PPC, call-to-action, outbound, content marketing and so on. One that many find confusing is the difference between digital marketing and inbound marketing. 
On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. But there is a difference, albeit you undoubtedly use some digital marketing tactics in your inbound marketing strategy. 
The term "digital marketing" doesn't differentiate between push and pull marketing tactics or what is referred to as ‘inbound' and ‘outbound' methods. Both still tend to fall under the umbrella of digital marketing.

Digital Marketing 

The term digital marketing is often defined as an across-the-board marketing tactic that’s done on a digital medium. Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising, website banners, and other channels with the aim to put a marketing message or advertisement directly in front of as many consumers as possible, regardless of whether it’s relevant or welcomed. There is a lot it can be used for, but the term really doesn’t indicate any sort of strategy. It’s more like a toolbox that has all the marketing tools you can utilize to be seen online, acquire more traffic and increase brand awareness. 

Inbound Marketing 

Unlike digital marketing, inbound marketing is a clear and prescribed marketing strategy that has definitive steps and best practices. Inbound marketing does use a lot of digital marketing channels, however, it’s a set methodology that works to attract qualified visitors and generate leads. It is a continuing, holistic strategy that embodies a set of specific steps. It’s more of a philosophy that puts customers first and the digital marketing tactics help you to achieve that philosophy. 




Brand awareness + Short term goals = Digital Marketing
If your goal is to get your brand out there and get just anyone to visit your website, then a few digital marketing approaches may help. Using digital marketing methods alone only works to solve short term goals like increasing traffic to your website. 
For example, you can run a Facebook Like campaign or place banner ads, but those techniques alone will only produce results that are limited to those actions. A Like campaign will almost surely get more likes and banner ads might get more people to your site but that’s about the extent of it. If you’re wanting to generate leads that convert to legitimate, qualified customers, an inbound marketing approach is a proven way to go.

Qualified leads + Long term goals = Inbound Marketing
An Inbound Marketing strategy uses each of the digital marketing tactics and incorporates them into a greater strategy creating results of each tactic. Effective inbound marketing strategies consist of creating useful and interesting content that appeals to qualified leads. Developing landing pages and calls-to-actions that capture the contact information of the people who have shown an interest in what you are offering and deploy email campaigns that are relevant to those specific contacts. 
Ultimately you’ll have created a full strategy that makes each of the digital marketing tactics work hand in hand to create a whole that’s greater than the sum of its parts. This performs long term to continue to deliver qualified leads and boost your conversion rates over time.

Inbound marketing is like playing the long game. it leads to more solid, consistent results, adding value at every stage of your customers’ buying journey. 
Digital marketing is playing the short game, where you get immediate results, but very often they’re not worth as much in the long term. 

Content Creates Trust

Content is an important component of Inbound Marketing. Blogging or writing articles of helpful information discerning their needs and defining a solution even if they aren’t aware they have a problem or a need initially, is a great way to build trust. Informative content that anticipates the prospects’ questions and needs is the best practice to demonstrate that you genuinely care about the consumer. 
A study showed that 78% of purchasers want to build genuine bonds with companies offering customized material, which is content that has been created specifically for the customer that has purchased.  Another report demonstrated 53% of consumers were more willing to buy goods and services if they previously read an article about it on the internet.  Needless to say, this applies to all types of conversions in any industry.

Content Is The Best Approach To Millennials

The main consumer segment will very soon be the millennials which are people born from the 1980s to the early 2000s. One of the standout features of this generation is that they do not trust traditional advertising. They don’t even notice it. Traditional advertising fails to speak the language of generation Y, but blogs or articles do. 

But It’s Not Just The Younger Generations 

Many studies have been conducted involving thousands of men and women of all ages which demonstrated that most of them do not even closely trust advertisements alone.
70% of people made the decision to purchase on the advice of a friend or family member or because they saw the blog post about the company on the internet.
55% purchased after reading an article online. In fact, 70% of buyers prefer to learn about the company from articles, not from an advert. 
If we want to appeal to all customers of today, we need to produce engaging content and have it in front of our audience wherever they may be. Fundamentally, the real value of informational content is the fact that it is portable. In other words, being viewed on many different platforms creating an overall presence and exponentially increasing your reach. Creating quality content is a good investment and you will feel the effects of your investment for a long time to come.

New Era, New Attitudes, New Technology

We saw how the internet changed traditional offline marketing back in the 1990s. Now we will witness how Blockchain will transform the digital world in terms of marketing and advertising. The essential objectives of building trust and nurturing relationships will never change, but will Blockchain technology be able to clean up and enhance the industry?  
There are many ways that blockchain can assist marketers and consumers and improve a somewhat chaotic space. It can bring transparency and honesty to the marketing table that has been inundated with a huge amount of spam and bots. 
Greater transparency strengthens trust between brands and customers. One example is since Walmart and IBM collaboratively introduced blockchain, customer confidence increased.  Thanks to blockchain, Walmart’s supply chain became more transparent and customers were able to track the origin of the products.

Copyright Issues Solved With Blockchain

There is a solution to the copyright problem which gives more control tools to creators. Article 11 (link tax) and Article 13 legislation which is designed to stop users from uploading copyrighted content by forcing platforms to build massive filters or face huge lawsuits and fines, seems to be an archaic and inadequate solution and would impede online development and innovation. 
A more appropriate response is needed to protect not only artists and their creations, but also the platforms that enable mass content sharing. Platforms that have shaped the internet and have connected our world more inclusively and comprehensively.
Markethive with its blockchain in development and broader vision gives you your own domain for all your content, videos and images to originate from. When you join Markethive you receive (for free) a CPanel which is a control panel and WordPress system built into your assigned domain, a subdomain of hivesfeed.com. This way you control all your content, without the worry or hassles of government overreach and anti-freedom regulations designed to stifle the small entrepreneur. 
It is a marketers dream and a complete solution. Markethive has integrated the digital marketing tools along with an inbound marketing system and it’s built on the blockchain, giving you privacy, transparency, freedom of speech and the autonomy you need to overcome any obstacles experienced on the internet today and let’s not forget you get paid for using the system while marketing your business. 

Blockchain Gives You The Edge

The internet has become so noisy that it’s not that easy to attract attention. Furthermore, there are so many platforms and choices willing to assist you in your marketing efforts. You need an edge and Blockchain can give you that edge. Companies that have adopted the blockchain technology can offer cryptocurrency in the form of loyalty programs, micropayments, etc which levels the playing field bringing new ways to earn an income. 

Is Blockchain Harmful to Marketers? 

The only way blockchain can harm marketers is if they refuse to accept and learn about this new technology and become proficient at it. This is just the beginning. In the early 90s, no one even dreamed of search engines, social media, and smartphones. Today, blockchain takes us to new heights of self-sovereignty as the possibilities of Blockchain Technology and Cryptocurrency are almost endless.  

Conclusion

It is an exciting time in marketing, as marketers start to realize the benefits of blockchain technology. Above is an outline of just some of the ways it will transform the marketing industry. Additionally, there have been numerous studies asserting that blockchain technology is destined to disrupt the fundamental nature of the global economy, including major changes like:
How organizations are funded and managed, how companies create value and how businesses perform basic functions such as marketing, accounting, and incentivizing people. 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals.