MARKETHIVE: A Leader In Customer and Lead Acquisition with a Unique Concep

 

A robust customer acquisition plan is essential for any company seeking to expand its base and forge enduring customer relationships. This involves a strategic process of attracting, nurturing, and converting leads into loyal, dedicated clients. A well-defined strategy not only helps attract the right leads but also significantly increases the potential for long-term customer retention.

This article delves into the core of customer acquisition, exploring its objectives and providing practical techniques for success. Crucially, it highlights Markethive's unique role as a specialized customer-acquisition channel. Going beyond a typical inbound marketing platform, Markethive is a powerful tool designed to help both established companies and individuals looking to start a business achieve this vital growth objective.

By leveraging Markethive's distinct capabilities, businesses can dramatically enhance their customer acquisition efforts. Furthermore, Markethive's innovative customer-acquisition model and collaborative co-op marketing campaigns offer individuals a path to generating a sustainable, perpetual income stream.

Why Are Customer Acquisition Strategies Important?

Customer acquisition is fundamental to business prosperity. This crucial process involves successfully attracting and converting prospects into committed clients. Its significance extends beyond these direct outcomes, serving as a primary engine for expanding the customer base, increasing revenue, and cultivating a strong brand reputation.

A steady stream of new customers is essential for business growth and a stable income. Satisfied customers often become powerful brand advocates, generating positive buzz that attracts more business. Ultimately, customer acquisition is a pivotal driver of sustained, long-term business success.

A deliberate, consistent approach to acquiring new customers is vital for moving beyond isolated tactics and establishing a dependable framework for future growth. Moreover, consistently converting new customers is a powerful demonstration of market traction to key external parties, including investors, partners, and influential figures, assuring them of the business's health and expansion potential.

Customer Acquisition: Channels and Categorization

Businesses employ a variety of channels to introduce their products or services to prospective customers. These customer acquisition channels include organic search, social media, referrals, and email, among others. The strategies used for customer acquisition can be broadly organized into categories such as paid versus unpaid methods or inbound versus outbound marketing approaches.

Blogging: A Foundation for Content Marketing Success

Content marketing, at its core, involves creating and promoting content that is relevant and compelling to your target audience, ultimately driving them to action. The primary objective is to connect with your audience and convert them into customers, meaning every piece of content should include a clear call to action. This strategy is vital for customer acquisition and growth across all industries.

In an era of deceptive advertising and declining consumer trust, content marketing serves as a gesture of goodwill. It communicates, "We are passionate about our work and eager to share our knowledge with you at no cost."

Blogging is a particularly valuable element of a content marketing strategy for businesses of all sizes, sectors, and target audiences. By consistently producing fresh, captivating, and relevant blog posts, businesses can:

• Attract and Engage: Draw potential customers to their website.
• Establish Credibility: Showcase expertise and build trust with readers by delving into diverse subjects.
• Sustain Interaction: Continuously engage the audience by sharing visuals, posing questions, or presenting compelling calls to action.

A robust blogging system is a cornerstone of any successful customer acquisition strategy. A platform like Markethive's blogging system provides a dedicated hub for content creation and distribution. This allows businesses and individuals to communicate effectively across various formats, including press releases and sponsored articles, making it a powerful tool for attracting, engaging, and converting potential customers.

(Learn more about effective customer acquisition through content creation with Content marketing.)

Strategic Social Media Marketing

To maximize the return on your social media marketing efforts, a solid strategy is essential. Without one, posting can feel like shouting into a void, yielding little reward for significant effort. The key to success lies in thoughtfully selecting the right platforms. By accessing networks that reach a well-defined audience relevant to your business, you can transform social media from a time-consuming, fruitless activity into a powerful customer acquisition tool.

A strategic approach involves understanding your target audience and choosing platforms that align with their demographics and interests. For example, if your audience is predominantly male, platforms like Pinterest (used by only 15% of men) may be less effective. Conversely, incorporating Facebook, Instagram, and Snapchat would be a wise move if your focus is on millennials. By aligning your strategy with your audience, you can maximize your efforts and feel empowered in your customer acquisition journey.

Markethive distinguishes itself as a significantly superior channel for customer acquisition, primarily through the power of its fully integrated, proprietary social media platform. This core feature is the engine that drives a highly engaged, active community, creating a rich environment for interaction and organic reach.

The platform's advantage is its ability to distribute content seamlessly. Users broadcast to both the Markethive ecosystem and external social media, maximizing exposure and reducing effort. By centralizing content and fostering an internal community, Markethive provides a more efficient, integrated, high-conversion pathway for businesses to acquire and retain customers.

Video Marketing: A Versatile Content Strategy Component

While video production can seem complex, it is more accessible than ever due to the affordability of high-quality cameras and the availability of freelance professionals. Incorporating high-quality video is a vital component of a comprehensive content strategy. To create engaging content for your audience, consider outsourcing scriptwriting, editing, production, and animation to freelancers or specialized production agencies. 

The key advantage of video production is its versatility: you can promote your content across various channels, including search, display ads, organic social media, and paid social media posts. Furthermore, embedding videos within your blog posts and pages is an excellent way to better engage readers and increase the likelihood of converting them into customers.

Intelligent Email Marketing: Elevating Engagement and Strategy

Successful email marketing relies on more than just compelling email content; it requires closely monitoring your email list's behavior and adapting your strategy accordingly. For instance, a new subscriber is typically eager to learn more about your business. However, if they don't engage with your first few emails, it's crucial to refine your approach by testing different calls to action to find what resonates best.

Markethive is poised to introduce a transformative set of tools designed to significantly boost the efficacy of email communication: the forthcoming Smart Responders. These are not simply automated follow-up tools; they are an intelligent suite engineered to provide granular, detailed tracking of every recipient interaction. By offering this deep level of insight, these tools empower marketers to gain an unparalleled understanding of audience engagement and behavioral patterns.

Customer Spotlights: Turning Customers into Promoters

A powerful strategy for acquiring new customers is to transform your satisfied clients into enthusiastic promoters. By empowering existing customers to share their positive experiences, you can significantly reduce the time and cost associated with other acquisition methods. This approach leverages the credibility and trust your customers have built with their networks, leading to greater brand visibility, authentic word-of-mouth referrals, and, ultimately, new customer acquisition.

Actively invite customers to share their journey with your business. Develop case studies, conduct interviews, solicit reviews, or encourage user-generated content that highlights why they chose your business and what makes it special. Rather than relying solely on paid advertising or company-led social media promotion, let your customers spread your message by sharing their authentic stories.

Markethive makes sharing content across its platform and beyond straightforward, helping you build a viral loop that drives your customers' followers back to your business. While a positive message is impactful, its value multiplies when your clients can easily share your pre-generated content, such as social media posts, articles, or graphics. The easier it is for customers to promote your business, the more likely they are to actively participate.

Search Engine Optimization (SEO) 

Search Engine Optimization is now a critical component of global marketing strategies, establishing itself as a leading, cost-effective method for customer acquisition. While complex and not an exact science, SEO involves strategies to improve content visibility in organic search results. Effective techniques are essential for boosting content rankings.
A fundamental aspect of SEO is maximizing a content's "indexability," making it easy for search engines to access, interpret, and display in search engine results pages (SERPs). To achieve this, key optimization tactics include:

• Including the primary keyword in the post title.
• Providing alternative text for images.
• Attaching transcripts to video and audio materials.
• Creating internal links throughout the website.

Promo Codes: Generic and Vanity – The Ultimate Customer Acquisition Tool

To effectively persuade customers, especially those unmoved by typical endorsements, more than just words and promises are often necessary. A highly effective strategy for attracting customers and building loyalty is hosting giveaways, allowing them to sample products or services risk-free.

Promo codes are considered the pinnacle of customer acquisition strategies due to their high value. They efficiently transition prospects into leads and then customers, minimizing the need for extensive sales efforts. Offering something for free is universally appreciated, and promo codes are the ideal incentive to encourage interested customers to experience a product or service before committing to a purchase.

Markethive's Promo Codes offer dual benefits: not only do they attract new customers, but they are also essential for measuring the success of your marketing efforts and the performance of specific campaigns. By distributing these codes across various online channels, you can engage current customers, acquire new ones, and collect valuable data to inform and refine your overall marketing strategy.

Compelling and High-Converting Landing Pages 

The digital landscape demands highly focused, conversion-driven web assets. Optimized landing pages are not merely an option but an essential component of any effective digital strategy, serving as a clean, focused entry point that efficiently guides prospective customers and leads to your specific product, service, or call to action. 

Markethive is addressing this critical need with the upcoming launch of Sitemaker, a powerful, advanced, and highly visual platform for marketing and website creation. Sitemaker is engineered to empower marketers, entrepreneurs, and businesses of all sizes to design, deploy, and manage these crucial assets with unprecedented ease and sophistication.

Key Features and Capabilities:

• Diverse Publishing: Create full websites, dedicated landing pages, or integrate using a WordPress plugin.
• Domain Flexibility: Use a Markethive subdomain or connect your custom domain.
• Advanced Tools: Access sophisticated features like a Widget Maker and Group Marketing Tools.
• A/B Testing with a Twist: Uniquely leverage the Markethive social network, offering Hivecoin incentives for users to vote on their preferred page designs.
• Integrated E-commerce: Easily integrate E-commerce capabilities, including Shopify.
• Analytics and Editing: View site statistics on the thumbnail page and manage edits efficiently within a pop-up window.
• AI Assistance: An upgraded version will include AI assistance for enhanced creation.
• Subscription Tiers: Available at various levels, including a comprehensive free tier.

To sum up, these customer acquisition strategies are interconnected and complementary. For example, using social media or a marketing platform can disseminate SEO-optimized content featuring a call to action, encouraging readers to sign up for an email list. In other words, they work together seamlessly. 

Markethive: The All-In-One Channel For Customer Acquisition 

Markethive is developing into a complete, unified platform equipped with essential customer acquisition channels, cutting-edge tools, and proven strategies described above, for modern digital marketing success. This strategic focus is designed to empower entrepreneurs, small businesses, and established enterprises alike to effectively identify, attract, nurture, and convert leads into loyal customers. 

Markethive's core offering is a meticulously developed, comprehensive digital marketing and business management platform, anchored by a highly intuitive and powerful user dashboard. This central hub is not merely a collection of features but a dynamic, multi-newsfeed interface engineered to serve as a unified command center for entrepreneurs and businesses.

The platform's innovation lies in its deep integration of a sophisticated array of tools designed for maximum efficiency and results:

1. Robust Search Engine Optimization (SEO): Providing users with the necessary resources to ensure their content and digital assets are highly visible on major search engines, driving organic traffic, and establishing authority within their niche.
2. Advanced Social Media Marketing Management: Offering streamlined control over various social channels, enabling users to schedule, publish, and monitor content, as well as engage with their audience effectively from a single interface.
3. Sophisticated Email Marketing Automation: Featuring intelligent systems for crafting targeted campaigns, segmenting audiences, and automating follow-up sequences, transforming cold leads into loyal customers with personalized communication.
4. High-Converting Landing Page Builders: Allowing for the rapid creation of professional, mobile-responsive landing pages optimized specifically for lead capture and conversion, without requiring any coding knowledge.
5. Intuitive Content Creation and Blog Broadcasting: Simplifying the process of generating high-quality content and instantly distributing it across the user's digital ecosystem, maximizing reach and consistency.
6. Cutting-Edge Backlinking Technology: Incorporating strategic tools to build a strong, authoritative backlink profile, which is critical for improving search rankings and domain reputation.
7. Detailed Analytics for Campaign Tracking and Optimization: Delivering granular, real-time data on every aspect of marketing performance, empowering users to make data-driven decisions, pinpoint successful strategies, and rapidly optimize underperforming campaigns.
8. Strategic Promo Codes Feature: Offering a flexible mechanism for running promotions, driving immediate sales, and tracking the effectiveness of various incentive programs.
9. Dedicated Supergroups: Fostering a community-driven environment where users can create, join, and manage niche-specific groups, facilitating collaboration, knowledge sharing, and direct networking opportunities.

In essence, Markethive is engineered to deliver a holistic and powerful approach to lead generation, customer acquisition, customer relationship management (CRM), and scalable business growth. These integrated services represent the essential infrastructure required for every forward-thinking business and entrepreneur determined not only to survive but to truly thrive in today's intensely competitive, fast-paced digital landscape.

Currently, Markethive is diligently focused on its iteration phase, building out its revenue-generating system of retail products and services. This includes listing Hivecoin on crypto exchanges, starting with IndoEx, and enabling new customer acquisition through Promo Codes. As these developments progress, the Markethive ecosystem of inbound marketing services is becoming increasingly attractive to businesses.

The Markethive Ecosystem: Empowering Companies and Affiliate Programs

Markethive provides a complete, integrated suite of services designed specifically to support companies and significantly boost the performance of their affiliate programs. This pioneering platform is much more than a collection of networking tools; it forges a holistic, connected business ecosystem.

Forward-thinking affiliate companies are increasingly recognizing this value and have successfully integrated their operations into the Markethive ecosystem. This collaborative environment enables these companies to actively promote their diverse offerings to a highly engaged, targeted community.

Seamless Integration: The Power of the "Supergroup" Marketing Hub

The integration process is engineered for maximum efficiency and deep engagement. When a company's offerings are promoted, both its existing and newly recruited members are seamlessly directed to a dedicated digital space known as a "Supergroup."

This supergroup functions as the company's private, branded marketing hub within Markethive. The foundational element of every supergroup is a meticulously crafted, company-specific landing page. This page is meticulously designed to capture leads, provide comprehensive information, and drive conversions.

This remarkable, frictionless integration between the external company and the Markethive platform is achieved via a secure, robust socket connection. This technological backbone ensures real-time data synchronization and secure communication, fostering simple, continuous, and effective collaboration between the affiliate company and its user base within the Markethive community.

The Innovative Co-op System: A Foundation of Collective Lead Generation and Customer Acquisition

Markethive's most distinctive and powerful feature is its innovative Co-op system, which serves as the primary engine for customer and lead generation across the network. It operates on a foundation of shared success and collective contribution, moving beyond the traditionally siloed efforts of individual marketers.

Customers and qualified leads generated through the Co-op mechanism are not concentrated with a single entity. Instead, they are intelligently distributed and shared among active Markethive members. This precise distribution rewards those who consistently contribute to the system's growth and overall lead flow within a specific, designated supergroup.

This highly collaborative and reciprocal approach ensures that all active, engaged participants receive a steady, reliable, and diverse flow of new leads. It fosters a true sense of community, mutual support, and shared profitability, setting the Markethive model apart from the more competitive and isolating traditional affiliate marketing structures. This creates a network in which the success of the entire group directly boosts each individual member's success.

Summary: The Entrepreneur Equalizer

Customer acquisition is the equalizer for everyone in Markethive and its global network. Markethive is a revolutionary global platform meticulously engineered to level the playing field for entrepreneurs and businesses of all sizes. At its core, the mission is singular and paramount: to guarantee customer acquisition success, universally recognized as the foundational cornerstone of any enduring commercial enterprise. To achieve this, Markethive has cultivated a robust, constantly evolving inbound marketing ecosystem. This system is not static; it is continually enhanced to integrate the latest marketing technologies and strategies.

A key differentiator for Markethive is its progressive, comprehensive adoption of blockchain technology. This integration is coupled with the deployment of strategically positioned decentralized data servers around the globe. This combination ensures enhanced security, transparency, data integrity, and resilience, giving users true ownership and control over their digital assets and data within the ecosystem.

This innovative, revolutionary approach to customer acquisition is particularly transformative for network marketers, a demographic that traditionally faces significant, chronic challenges in generating leads and acquiring customers. The platform addresses these pain points head-on by harnessing the unparalleled power of cooperative marketing.

A standout feature is the advanced "supergroup storefront" functionality. This enables Markethive members to move beyond individual efforts and collaborate within powerful groups, effectively creating shared, high-traffic digital marketplaces. This cooperation is key to fostering a more equitable distribution of wealth throughout the community. 

By working together, members amplify their reach, share resources, and collectively drive a much higher volume of qualified leads than they could achieve in isolation, ultimately leading to greater collective and individual success. Markethive thus serves as both a toolset and a thriving collaborative economy.
 

How To Increase Your Sphere Of Influence In Markethive 

 

We have a lot to be grateful for within Markethive. It’s like stepping out of the rat race into an oasis of humanity at its best. As an inbound marketing, business-based platform with an inherent entrepreneurial spirit, we have all the tools to get our message out to the whole world. We have a social media interface with a collaborative ethos rarely experienced on legacy social media. 

We are starting to see new integrations in the blogging section in preparation for the customized, more intuitive interface and dashboard of Markethive and, of course, the Markethive Wallet that will facilitate the Merchant accounts for members as well as personal transactions, the Vault, etc. 

Image: Updated feature above all Blogs

As shown above, the new-look Blogcasting Hub is located at the top of all blogs in the system. Blogcasting is a term introduced by Markethive and is an enhanced broadcasting system. In the traditional broadcasting sense, only the people who physically subscribe to your blog or newsletter are usually notified of your updates via email. 

With this blogcasting system, your social networks are informed of your blog as and when you publish them. What this means is the potential reach is into the millions.  

For example, If I subscribe to your blog and have 20,000 followers across all my social media accounts, and you have 15,000 subscribers each with a similar following, your blogs have now been potentially seen by around 300,000,000 people. These are people who are not directly subscribed to you. It is known as a “reach” and is extremely powerful. 

 

WP Plugin Article Import

When you use the Markethive blogging system, your content can easily be distributed to your and others’ WordPress sites who subscribe to you. WordPress has been around for years and is a renowned world leader in Blogging platforms. 

It will be integrated into the new Page Making system where all member accounts will receive a WordPress site and be assigned an email for both POP email and default website with an option to assign it to your WordPress or Markethive capture page. 

Markethive’s “Blogcasting” is an excellent solution to the long-term problem of getting the word out legitimately to people who want to hear what you have to say. Blogging is the purest essence of inbound marketing and the core of what Markethive does. 

Image: Inbound Content Marketing Wheel

 

Blog System In Your Storefront Niche

Markethive has successfully combined all the technical and tactical aspects and requirements into one system and overcame the obstacles to make blogging a group process. You can mentor your new associates or offer your customers ongoing support through your Storefront Group. 

Connecting with them through writing blogs and articles consistently with exciting and relevant information will create an authoritative presence, perhaps meet a customer’s need and provide a solution that maybe can’t be recognized in a short advertising message. It can start conversations and is an excellent way to be invited into the consumers’ hearts and minds. 

It helps us be more human in everything we do and in every engagement. It’s about building relationships and connecting at an authentic and genuine level. The most human company wins, and the technology should be used to help your company be more compassionate, receptive, fascinating, and valuable.

Markethive’s Inbound Marketing platform delivers a blogging system built for the beginner, sophisticated for the intermediate, and a compelling platform that advanced professional bloggers will appreciate. The system is designed to develop a complete blog system effortlessly, and easily set up to be the engine that powers your WordPress blogs. 

Image: Drop-down menus on Blogging Platform

 

Blog Subscribe 

The Blog Subscribe feature is where other Markethive members can subscribe to your blog by checking the status of any medium displayed in the drop-down menu. Other sites are to be added, subject to alignment and collaboration of the parties in question going forward. 

When they subscribe (and the potential is 1000s of them), your blog posts are automatically posted to their newsfeeds, email, and any social media accounts they’ve checked. This provides a downstream of subscribers, fellow entrepreneurs at Markethive, who expose their connections to your message; they lift you, increase your popularity, and build more outstanding branding. 

When your blogs are shared and consequently clicked on, they move up in the search rankings. Your readers will want others to know if you're providing quality content. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can. 

Through the News Feed and Blogcasting Hub, you can promote any products and services globally with a reach into the billions. That is because when people do searches, if the content on your blog is what they are after, they will find you. A very high percentage of the traffic is non-member-related, so many of the people you address on your blog do not even belong to the site.

 
Blog Swipe

The Markethive blog system allows you to make your content available to all members when set on Public upon publishing your blog. The other options are privacy, comments, and swiping are to your friends only, or just to members of all the Groups you belong to, or a selection of them or just one (your choice). You can also set it to Private so no one can swipe your blog.

Why? There are many sound reasons for this.

Curating: 

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. Markethive offers features to the groups you create and is the perfect blogging platform. 

The option allows others to reproduce your work with your permission and automatically take an exact copy of your blog to their Markethive Blog System. WordPress plugin enables your blog articles massive syndication to other Markethive members' WordPress blogs.

Simply set up a Curating Group for yourself and Swipe the blogs in Markethive as a collection of content you may want to use in your publications. The new Markethive interface will house a newsfeed specifically for curation to intuitively organize and further our reach. 

Proofing: 

You may have a group of members who want to edit, add, or rewrite your content. It is an active phenomenon in Markethive, offering mentorship to people keen to learn the art of writing and blogging, advancing their presence. 

You may get critiques when you produce a blog, so I just offer them to swipe it, edit and change it as they see fit, and then let me know. If I like it, I swipe it back. It’s all about perpetual learning and the ability to express yourself within a collaborative culture. 

The ability to swipe a Blog makes it so much easier to get started, and new bloggers go from poorly and rarely produced blog posts to 1 or 2 dynamic and excellent on-topic blog posts daily. In other words, thanks to the collaborative culture and mentorship, Markethive is now churning out a new breed of wonderful and dynamic bloggers. 

Cocktails: 

A Markethive feature allows you to create unlimited groups, each with a different cocktail of content curated, aggregated, or from multiple group memberships. So the options to produce unique content for unlimited WordPress blogs controlled from within Markethive are unlimited.

Image: Blogcasting Infographic

 

Ecosystem For Entrepreneurs With Respect

Markethive is blockchain-driven, being integrated on the Solana Blockchain. The Markethive coin is mined when members utilizing the platform as the system rewards you with the Hivecoin Token for using the platform as intended. 

It’s important to note that excessive non-productive actions and engagement for the sole purpose of accumulating the token are not rewarded. Measures have been put in place for fraudulent behavior, which is considered toxic for the professionalism of the platform.  

With all members' creative content in mind, distributed, peer-to-peer data, communications, broadcasting, and marketing foundation are advantages. With distributed decentralized cloud servers, the likelihood of a data crash, central server failure, hacking, and political unrest is heavily mitigated, delivering an extremely stable platform for each subscriber on their merit.

 

Another Advantage Coming

Blogcasting is a Blogging Broadcasting System introduced and enhanced by Markethive. When you use the Markethive blogging system, your content can easily be distributed to your and other WordPress sites. 

Markethive has also built into the system the ability to register your other social network accounts, with more being added as we move forward with the new interface. You can subscribe to your blogs and others, therefore literally distributing content to a vast reach into the billions. 

The added advantage is the Bounty Program that is currently in the works. This means you will be rewarded for registering all your separate accounts through the Markethive platform. Subscribing and following the many Markethive social media accounts will qualify you for the Infinity Bounty Program. 

CEO of Markethive Thomas Prendergast explains the workings and benefits of the upcoming Infinity Bounty Program. 

Regardless of your motivation and drive, Markethive will add to your objectives, broaden your reach, and build your sphere of influence further and more significant than anything before has even attempted to do.

The moment you join Markethive, you have an instant setup of your own “Viral Blog” ready for you to begin posting content and marketing your business, product, service, or even personal content. You’ll be up and running the moment you set up your account! Markethive nurtures the Rise of the Entrepreneur with the Divine Vision to put a great future in your hands.

 

 

 

Also published @ BeforeIt’sNews.com https://beforeitsnews.com/promotional/2022/04/how-to-increase-your-sphere-of-influence-in-markethive-3034.html

 

How To Increase Your Sphere Of Influence In Markethive : How To Increase Your Sphere Of Influence In Markethive  ...

Cryptocurrency In A League Of Its Own

There’s an expanding global community that believes in cryptocurrency as an alternative to the traditional financial system. Bitcoin, being the first and still with the highest market cap is deemed as “digital gold” However the true nature of Bitcoin would suggest it is a class all of its own. Gold’s history as a medium of exchange dates back to 700BC and in modern-day, up until 1971, the gold standard, (where paper money was directly linked to gold which determined the value of any given currencies globally) led the world to believe that gold was a reliable form of money to fall back on. 
Historically, the “fiat” currency was born. Fiat comes from Latin and is often translated as the decree “it shall be done” or “let it be done”. So Fiat money is any currency lacking in intrinsic value as it is not backed by the precious metal, gold. It is declared as legal tender by governments and followed through by people’s faith and belief and use of the paper money made legal tender by government decree.  We collectively invest in paper currency because a government entity tells us it is credible, saying “it shall be” currency, prints it, and accepts it as the only valid form of tax payment.
Bitcoin’s advent was realized in the financial crisis of 2008 when society was hit hard by the big bank’s questionable decisions and business practice. Consequently, the bailout was orchestrated by printing more money which causes the money to devalue. The more money around the less it is worth resulting in hyperinflation.

CRYPTO - A Hedge Against Authoritarianism 

So arguably, Bitcoin is not a hedge against monetary manipulation, it’s a hedge against authoritarianism. Bitcoin and other altcoins cannot be confiscated and have a strong resistance to governmental powers, unlike gold which is confiscatable and was commandeered from private citizens by the U.S. government back in 1933. 
At present cryptocurrency lacks confidence amongst the general population as a form of money, but it certainly acts as a political hedge and is substantiated by the market. As the new financial ecosystem evolves it will be a viable alternative to the traditional money system for consumers and there will no longer be a need to rely on the unscrupulous centralized financial system.  
For Cryptocurrency to be adopted in the mainstream and truly taken seriously as money it needs to be a medium of exchange with value and viability. So we have a better chance of understanding the future value of cryptocurrencies let’s see how value is derived. Value is measured by its “goodness” of any given thing. There are certain things that are instrumental goods, in other words, they are goods that we can use to access other goods. Intrinsic goods are valuable in and of themselves and they are the things we work to attain.  
It has been said that money can serve no purpose other than purchasing goods. Currencies are instrumental goods. To be effective currencies have to be mediums of exchange and stores of value. So, the value of a currency is in its ability to do those things efficiently and effectively: facilitate transactions and act as stores of value. Can cryptocurrency be both? 

Mediums of Exchange Can Become Stores of Value

If a currency is going to be a store of value, the value of it has to be stable. For a currency to have a stable value, it has to be an effective facilitator of transactions. For a currency to be a medium of exchange, it has to be universal. The ubiquity of a currency, and the increase of value that comes with it, corresponds to the network effect. The more widely a currency is used, the more flexibility that currency has to facilitate transactions, which stabilizes its value because simply, the more people accept it as a valid form of payment, the more people will use it as a form of payment. And as a currency’s popularity increases, its value increases. 
It also increases when demand is more than supply. Unlike fiat, which can be printed when needed by authorities to pay for things, cryptocurrency has a finite amount and cannot be increased at will, so the more people that use it the higher the value. So we have evolved beginning with trade and barter, then came paper money because it was then a more efficient medium of exchange, however, overtime trust and reciprocity issues have developed and now the new kid on the block, cryptocurrency.
If the value of a currency is affirmed by its flexibility and universal usage, then that currency’s viability depends on its users’ understanding that it is a better facilitator of transactions than other mediums of exchange. For a cryptocurrency to replace paper money users need to believe that instruments like Bitcoin, Ethereum, and MHV are better at facilitating transactions.  

What Ways Does Crypto Improve On The Technology Of Paper Money? 

Cryptocurrency is a more effective facilitator of transactions than paper money. It’s more flexible, and its flexibility will increase as the network grows. It’s digital, it can be used for international transactions, and particularly for the unbanked. Furthermore, there are no conversion fees, and transaction fees are substantially lower. 
The technology of all cryptocurrency is the Blockchain, which is decentralized and deals more effectively with issues of trust and reciprocity than a central bank. Moreover, the distributed nature of the blockchain increases the security of the currency and makes it less susceptible to manipulation or attack than a central bank. 

Characteristics of Cryptocurrencies

Why are cryptocurrencies important for the future of digital finance?

• Borderless - Drastically reduces fees and processing times due to a lack of cross-border restrictions
• Censorship-free - Prevents governments or major institutions from blocking financial activities at a whim
• Greater financial control - Individuals can have total control of their funds
• Greater security - Prevents fraudulent alterations from third parties
• Lower costs - Lower transaction fees thanks to fewer third parties
• Greater Accessibility - Reduces or eliminates traditional barriers to capital markets

Much like the internet has forever altered how we live and work, cryptocurrencies have the potential to change how people participate in global financial markets.

The Major Challenge

Right now cryptocurrencies’ major challenge is to overcome the mainstream of prospective users’ suspicion and become known as a legitimate medium of exchange for legal purposes. It took a long time for paper money to be accepted. The idea of a piece of paper in return for something of real value couldn’t be comprehended. Today’s cryptocurrencies go beyond replacing cash. This new token-based economy is evolving, with unique solutions emerging in finance, security, identification, social engagement, and ownership.
An NYU Stern Professor of Finance, Aswath Damordan is pro-crypto in general and predicts cryptocurrencies will eventually be as important as major paper currencies. 

“I think there is going to be a digital currency sooner or later that competes with major currencies” 

Damordan wrote a blog post, The Crypto Currency Debate: The Future of Money or Speculative Hype? In it, he discusses that the future of cryptocurrencies, as a legitimate form of payment, will have to shake off some of the attributes that make crypto such an alluring and speculative asset especially for the trader. This is because the things that make them so exciting like their price swings, their volatility, their potentially lucrative payoff actually make them terrible currencies.
Ultimately, Damordan says that the cryptocurrency that has the brightest future is the one that thinks about itself “as a transaction medium, and acts accordingly.”

The Real Investment 

Investing in cryptocurrencies might be a prudent investment, but which one should it be? Considering there are over 2000 cryptocurrencies some underpinned with a solid workable concept but most are just speculative with not a lot backing it. This makes it hard especially for the individual just entering the crypto space.  
The real investment opportunity in this field might be not only cryptocurrencies but innovative applications on the blockchain. 
2020 so far has been a precarious year worldwide with the financial markets and has affected several economies due to the COVID-19 outbreak. But in terms of adoption, cryptocurrencies have been gaining momentum globally. 


Image source visualcapitalist.com
Bitcoin (BTC) is the first that comes to mind for many wanting to get into crypto as it was the first and remains the largest by market cap. However, it is still considered very volatile which you might say is a traders’ dream. From a traders perspective, there are 90% of buyers and only 10% sellers which indicate the majority are buying and holding BTC particularly ahead of the halving event. Historically, the halving event was followed by a bull run, and traders are optimistic 2020 will be no different.  
No matter what Bitcoin’s role will be in the future, it will always be seen as the granddaddy and as it stands now, all other altcoins are correlated with Bitcoins price. Currency (as in Bitcoin)  is just one use-case in the bigger scheme of things. Some have argued that other strong cryptos will take over in due course. 



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Ethereum (ETH) is the second-largest crypto by market cap and remains the most widely used altcoin. Unlike Bitcoin, the Ethereum network uses a proof of stake system to verify transactions, as opposed to Bitcoin’s proof of work and said to be a more diplomatic format, and cost-effective. This means the Ether Coin is staked instead of mined. 
The platform was developed by Vitalik Buterin, the company’s co-founder, in 2011. In establishing Ethereum, he wanted to address the issues of the Bitcoin network, mainly that its approaches were individualistic and create a more multifunctional blockchain solution.

The Ethereum Blockchain has some extraordinary capabilities. Just one of those is the Smart Contracts. It’s a contract that completely handles the enforcement, the management also performance, and payment. A smart contract is a phrase used and is described as a computer code that can facilitate the exchange of money, content, property, shares, or anything of value.
As smart contracts are run on the Blockchain, they run exactly as programmed and are not subject to censorship, fraud, downtime, or 3rd party interference. Ethereum is also being used as a platform to launch other cryptocurrencies/altcoins. This is known as an ERC20 token and allows individual companies and developers to issue their own coin. 




 Markethive Coin (MHV) is an ERC20 token and the company Markethive has made good use of the Smart Contract.  This is in the form of the Markethive Coin (MHV) which is an actual Consumer Coin, not a token, and the Incentivized Loan Program (ILP – Smart Contract). Markethive being the first Social, Market, and Digital Media Network built on Blockchain Technology is attracting and gaining high-level exposure due to the nature and fabric of what Markethive stands for and delivers.

Markethive is a completely autonomous ecosystem consisting of three components. Community, Technology, and Liquidity. Markethive has all three groups to bring this collaborative decentralized platform to life as a viable and lucrative platform where not only can they share in the success of the company, but also where its Entrepreneurial members can make a difference, not only in their lives but in the world. 

Conclusion

The cryptocurrencies with a true purpose will make their mark in crypto industry history. The ones that are a medium of exchange with the transactional capability that is utilized within and outside the ecosystem which in turn creates a store of value.  Given the nature, utility, and consumer value of Markethive will ensure a healthy combination of transactional, and holding activity. 
Markethive has in place, numerous velocity stabilizers including staking, (The Vault), network utility expansion, and the fact it is a cryptocurrency consumer coin, will keep the balance of velocity. This ensures that the velocity is maintained for the initial and long term price of MHV and is indicative of a healthy ecosystem. A strong economy will in turn sustainably increase MHV’s price.
   
Coins or Tokens that are structured to capture a significant portion of the economic value generated by the network will reward both the investors who took on early-stage risk as well as the platform who can continue to fund development through the retention of now valuable tokens. 
There is a huge market looking for what Markethive does. You’re not just buying or earning on the platform to accumulate a coin, your using and transacting with it. Markethive is an eternal economy that has more demand than supply, therefore, the demand will continue to outstrip the supply. The bottom line being the Markethive Consumer Coin (MHV) and Incentivized Loan Program or ILP Token (HFS) will only become increasingly more valuable. 
Bitcoin and other respected altcoins will play a big part when it comes to liquidity and the ability to transfer and exchange to whatever currency you desire. So, in fact, they can work in synergy with each other, all with a similar but different purpose.

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.